It depends on the amplifier you're stuck with.When you consider 1000 watts @ 8 ohms versus 1000 watts @ 2 ohms, it comes out to the same thing. Even though the voltage is lower and the current higher for the 2 ohm speaker, they have the same potential to be loud. Consider a dual voice voil speaker with 2 four ohm coils. Put them in series(8 ohm) and pass a current of 1 ampere, you get X as the Bl(or motor force). Put them in parallel(2 ohm) and now pass a current of 2 amperes - we must maintain the 8 watts used in the prevous scenario(8V*1A). Now we have 4V*2A. If we measure Bl, we still get the same Bl. The motor force is determined by the current and turns of wire in the gap. Even though we double the current for the same power, we have half the turn because the coils were previously in series (2y turns) and now in parallel(y turns). So logically we'd think more current and more turns means louder. Not so, more current means heavier wire, more turns also adds weight. It's a compromise between the mass of the speaker's cone and the magnet strength we need for a certain type of box.
The main factor that determines a good speaker is a good motor. A good magnet, gap geometry, coil, suspension and mass. These all come together and determine a specification commenly referred to as Qts, or quality factor. Qes is the damping of the magnet on the voicecoil, lower means better transients(or more faithful sound). A Qes of roughly 0.2 - 0.6 is ideal. Then Qts should also be in the 0.2 - 0.6 range. Lower for vented boxes and higher for sealed.
A good speaker is one that has a box properly built for it. Usually, when you buy a speaker of worthy quality, you get a sheet of specs with it. These specs and a tons of free programs you can download off the net will help you find the ideal box for your application and then experiment. The box is over half of the total sound.
BTW, speaker don't output power, they dissipate it(Do they ever). Most speaker are roughly 1% effecient before being loaded in a box. The highest effeciency you can hope to achieve is roughly 15% with an amazing speaker and a massive horn.
Where's the beef?
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